For e-commerce brand owners

Black Friday & Cyber Monday Email Marketing Blueprint 2025

Step-by-step strategies to prepare, scale, and maximise sales during the most competitive weekend in eCommerce, built on £70M+ in email-attributed revenue for 60+ brands across 6 Black Fridays.

Everything you need to make BFCM your most profitable sales event yet.

What You’ll Get Inside:

✅ The Offer Lab: proven discount structures, bundles & GWPs that actually convert
✅ Deliverability tactics to land in inboxes while competitors hit spam
✅ Our 4–6 emails/day BFCM cadence that drives record-breaking revenue
✅ Plug-and-play flow overlays optimised for urgency and upsells
✅ Campaign calendars, templates & real-world case studies from 6+ BFCMs

Your Retention Setup Looks Fine. That's the Problem.

Every scaling brand has the basics. Flows. Campaigns. Pop-ups. Maybe SMS. The structure looks fine.

But structure without understanding is just noise.

Most retention setups are built on assumptions, not on why customers actually buy, why they don’t come back, where they drop off, or what makes them purchase again.

The result? Touchpoints without purpose. Tactics without strategy. A “retention channel” that’s really just activity dressed as progress.

The problem isn’t your tech stack. It’s that nobody diagnosed the customer behaviour underneath it. And if your only measure of success is Klaviyo’s attributed revenue number, you’re optimising for the wrong thing.

Get Your Lifecycle Plan

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Your Retention Setup Looks Fine. That's the Problem.

Every scaling brand has the basics. Flows. Campaigns. Pop-ups. Maybe SMS. The structure looks fine.

But structure without understanding is just noise.

Most retention setups are built on assumptions, not on why customers actually buy, why they don’t come back, where they drop off, or what makes them purchase again.

The result? Touchpoints without purpose. Tactics without strategy. A “retention channel” that’s really just activity dressed as progress.

The problem isn’t your tech stack. It’s that nobody diagnosed the customer behaviour underneath it. And if your only measure of success is Klaviyo’s attributed revenue number, you’re optimising for the wrong thing.

Get Your Lifecycle Plan

->

Your Retention Setup Looks Fine. That's the Problem.

Every scaling brand has the basics. Flows. Campaigns. Pop-ups. Maybe SMS. The structure looks fine.

But structure without understanding is just noise.

Most retention setups are built on assumptions, not on why customers actually buy, why they don’t come back, where they drop off, or what makes them purchase again.

The result? Touchpoints without purpose. Tactics without strategy. A “retention channel” that’s really just activity dressed as progress.

The problem isn’t your tech stack. It’s that nobody diagnosed the customer behaviour underneath it. And if your only measure of success is Klaviyo’s attributed revenue number, you’re optimising for the wrong thing.

Get Your Lifecycle Plan

->