For e-commerce brand owners
Black Friday & Cyber Monday Email Marketing Blueprint 2025
Step-by-step strategies to prepare, scale, and maximise sales during the most competitive weekend in eCommerce, built on £70M+ in email-attributed revenue for 60+ brands across 6 Black Fridays.
Everything you need to make BFCM your most profitable sales event yet.
What You’ll Get Inside:
✅ The Offer Lab: proven discount structures, bundles & GWPs that actually convert
✅ Deliverability tactics to land in inboxes while competitors hit spam
✅ Our 4–6 emails/day BFCM cadence that drives record-breaking revenue
✅ Plug-and-play flow overlays optimised for urgency and upsells
✅ Campaign calendars, templates & real-world case studies from 6+ BFCMs
