For e-commerce brand owners

Complete Guide to Email Campaigns That Sell

Turn inconsistent sends into 20–30% of monthly revenue with a proven campaign system trusted by 60+ brands and built on £70M+ in email-attributed revenue.

What You’ll Get Inside:

✅ A framework to plan 12–15 campaigns/month that mix promos, storytelling & social proof
✅ The 5 core principles of campaigns that drive clicks without constant discounts
✅ Benchmarks for open rates, clicks, and revenue per send
✅ A swipe file of campaign angles that actually convert
✅ A FREE Notion Campaign Calendar Template to map your month in 30 minutes

Your Retention Setup Looks Fine. That's the Problem.

Every scaling brand has the basics. Flows. Campaigns. Pop-ups. Maybe SMS. The structure looks fine.

But structure without understanding is just noise.

Most retention setups are built on assumptions, not on why customers actually buy, why they don’t come back, where they drop off, or what makes them purchase again.

The result? Touchpoints without purpose. Tactics without strategy. A “retention channel” that’s really just activity dressed as progress.

The problem isn’t your tech stack. It’s that nobody diagnosed the customer behaviour underneath it. And if your only measure of success is Klaviyo’s attributed revenue number, you’re optimising for the wrong thing.

Get Your Lifecycle Plan

->

Your Retention Setup Looks Fine. That's the Problem.

Every scaling brand has the basics. Flows. Campaigns. Pop-ups. Maybe SMS. The structure looks fine.

But structure without understanding is just noise.

Most retention setups are built on assumptions, not on why customers actually buy, why they don’t come back, where they drop off, or what makes them purchase again.

The result? Touchpoints without purpose. Tactics without strategy. A “retention channel” that’s really just activity dressed as progress.

The problem isn’t your tech stack. It’s that nobody diagnosed the customer behaviour underneath it. And if your only measure of success is Klaviyo’s attributed revenue number, you’re optimising for the wrong thing.

Get Your Lifecycle Plan

->

Your Retention Setup Looks Fine. That's the Problem.

Every scaling brand has the basics. Flows. Campaigns. Pop-ups. Maybe SMS. The structure looks fine.

But structure without understanding is just noise.

Most retention setups are built on assumptions, not on why customers actually buy, why they don’t come back, where they drop off, or what makes them purchase again.

The result? Touchpoints without purpose. Tactics without strategy. A “retention channel” that’s really just activity dressed as progress.

The problem isn’t your tech stack. It’s that nobody diagnosed the customer behaviour underneath it. And if your only measure of success is Klaviyo’s attributed revenue number, you’re optimising for the wrong thing.

Get Your Lifecycle Plan

->