Before partnering with us, Embassy London were leaving a significant amount of revenue on the table. Their segmentation was underdeveloped, sign-up forms were underperforming, and most of their automations were either missing or outdated. Campaign volume was also low, meaning a large, high-intent audience was being underutilised.

We started by rebuilding their entire foundation. Every core flow, from Welcome to Abandon Cart, Checkout, Browse, Post-Purchase, and Winback, was redesigned and relaunched with stronger creative, refined logic, and improved deliverability. This immediately lifted flow-driven revenue and created a more consistent base of repeat sales.

Next, we tackled list growth. Their sign-up forms were converting below benchmark, so we implemented new pop-ups with stronger incentives, sharper copy, and optimised mobile design. The result was a steady increase in new subscribers and more qualified leads entering Klaviyo each week.

Segmentation was another major gap. We restructured their lists and segments based on engagement, purchase behaviour, and product interest, which unlocked better targeting and allowed us to scale campaign frequency without damaging deliverability.

Once the systems were in place, we ramped up campaign strategy. We moved from occasional sends to a structured content calendar that mixed product highlights, storytelling, and seasonal promotions, all designed to build anticipation and drive consistent conversions.

The results were transformational. Monthly email revenue increased from £65,000 to £135,000, and during BFCM, it surged to £220,000+, turning email into one of the brand’s most profitable and predictable growth channels.