Food & Drink
Increased Lifecycle Revenue from £30k/month to £99k/month
How we scaled Proper Pasty Company's lifecycle revenue from £30k to £99k a month by rebuilding flows, launching SMS from zero and turning campaigns into weekly mini-launches.
Industry
Food & Drink
Service areas
Flows, Campaigns, SMS, 6 Months
Timeframe
6 Months
The Challenge
Lifecycle was barely contributing. One or two basic campaigns a month, no structure, no flows, no sign-up forms, and no SMS at all. Most of the list wasn't engaging, and repeat purchases leaned almost entirely on paid traffic and existing habit. The foundations simply weren't there.
Goals We Set Together
Build the lifecycle foundations from the ground up
Turn flows into a consistent, dependable revenue baseline
Restart stalled list growth with stronger forms
Launch SMS as a new revenue stream from zero
Move from sporadic sends to a proper campaign calendar
Our Approach
We rebuilt the foundations first, then scaled output.
Flow Rebuild. No automations were running, so we designed and launched high-converting versions of the core revenue drivers (Welcome, Abandoned Cart, Checkout, Browse, Post-Purchase and Winback). These started generating consistent revenue within the first month.
List Growth. With no forms in place, growth had stalled. We built new mobile-optimised forms with a stronger offer, converting at 9.4% and driving thousands of new subscribers in the first few weeks.
SMS From Zero. The SMS list was exactly zero. We launched compliant collection points, built the audience, and integrated SMS into both campaigns and flows, instantly lifting abandoned checkout recovery and opening a new revenue stream.
Campaign Strategy. We replaced one or two basic monthly sends with a proper calendar at three to four sends a week, every one fully designed and on-brand. With engagement and deliverability climbing, each send started performing like a mini-launch, going from £8k a month in total to £2k to £8k per campaign.
The Results
Over six months, Proper Pasty Company increased lifecycle revenue by 3.46x.
£30k/month → £99k/month in lifecycle revenue
+£377,000 in total top-line revenue, an extra £62,000 a month on average
40,000+ new subscribers added
Sign-up forms converting at 9.4%
SMS launched from zero and built into campaigns and flows
What We Built
Welcome
Abandoned Cart
Checkout Abandonment
Browse Abandonment
Post-Purchase
Winback
Mobile-optimised sign-up forms (9.4% conversion)
SMS programme built from zero
Campaign calendar at three to four sends a week
"We have had outstanding results from Evernue, pushing us to our limits in terms of order volumes and value. The team are extremely focused on delivering performance driven results, The founders are extremely hands on and responsive to all of our needs. Our Sales Volume and Value doubled in Month 1 and almost tripled in Month 2, our client acquisition cost halved, so yes we are extremely happy!"
Nigel
Ecommerce Director
Case studies
Real Revenue Wins From Real Clients
Who do you work with?
We primarily partner with established 7–8 figure ecommerce brands that want a dedicated Klaviyo team. Whether you're founder-led or have an in-house marketing team, we become an extension of your business, taking ownership of your Klaviyo account.