Before partnering with us, Zipster Baby had strong brand awareness and loyal customers but their email marketing wasn’t reaching its full potential. Segmentation was limited, automation volume was low, and post-purchase communication wasn’t fully nurturing customers beyond their first order. List growth had also stalled, limiting the ability to scale personalised campaigns.

We started by overhauling their segmentation strategy for campaigns, ensuring each send reached the right customers with the right message. This allowed us to increase campaign relevance, improve deliverability, and boost engagement across the board.

Next, we rebuilt and expanded their core automations, launching new flows that captured more customer journeys and increased automated revenue. A key focus was improving post-purchase performance through our new “Grow With Baby” flows, designed to guide customers through each stage of their parenting journey and drive repeat purchases naturally.

To accelerate list growth, we implemented Alia sign-up forms that not only increased conversion rates but also collected zero-party data. This gave us deeper insight into customer preferences, allowing for far more personalised content and flow logic.

The results were outstanding:
£59k/month → £143k/month in email revenue
321% increase in sign-up form submissions using Alia
Significant lift in repeat purchase rate through improved post-purchase flows