Baby & Kids
Increased Revenue from £59k/month to £143k/month
How we turned Zipster Baby's stalled email performance into a predictable lifecycle revenue engine through segmentation, flow rebuilds and zero-party data capture.
Industry
Baby & Kids
Service areas
Flows, Segmentation, Strategy
Timeframe
90 Days
The Challenge
Zipster Baby had the hard part sorted: strong brand awareness and loyal customers. The lifecycle engine behind them was doing far less than it could. Segmentation was thin, automation volume was low, and post-purchase communication stopped nurturing customers after the first order. List growth had stalled too, which capped how far personalised campaigns could scale.
Goals We Set Together
Build a dependable revenue baseline from automated flows
Lift repeat purchase rate through stronger post-purchase nurturing
Grow the list to widen the reach of personalised campaigns
Rebuild segmentation around real customer behaviour
Our Approach
We rebuilt Zipster Baby's lifecycle system in three moves.
Segmentation Overhaul. Reworked the campaign segmentation so every send reached the right customers with the right message. Relevance went up, deliverability improved, and engagement lifted across the board.
Flow Rebuild and Expansion. Rebuilt and expanded the core automations, launching new flows to capture more of the customer journey and grow automated revenue. The centrepiece was a new post-purchase series, "Grow With Baby", built to guide customers through each stage of their parenting journey and drive repeat purchases naturally.
List Growth With Zero-Party Data. Implemented Alia sign-up forms that lifted conversion and captured zero-party data at the same time. That gave us deeper insight into customer preferences and fed far more personalised content and flow logic.
The Results
The lifecycle system now carries real weight, turning inconsistent months into a predictable revenue foundation.
£59k/month → £143k/month in lifecycle revenue
321% increase in sign-up form submissions via Alia
Significant lift in repeat purchase rate through the new post-purchase flows
What We Built
Rebuilt campaign segmentation framework
Expanded core lifecycle flows
"Grow With Baby" post-purchase flow series
Alia sign-up forms with zero-party data capture
"Excellent! The team have transformed our email marketing, and the results have been impressive. I would recommend highly to anyone looking to up-level this part of their business."
Paul Kalo
Founder & Owner
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Who is Evernue best suited for?
Scaling Shopify brands with product-market fit who know their retention should be doing more. Whether that's improving repeat purchase rate, increasing LTV, or turning lifecycle into a proper growth channel, we help brands fix what's holding it back.