EV Charging
Built a 23-Flow Lifecycle System That Grew Conversions by 37.7%
How we built Andersen EV a 23-flow lifecycle system that simplified a complex, high-consideration category and grew attributed conversions by 37.7%.
Industry
EV Charging
Service areas
Flows, SMS, Strategy
Timeframe
6 Months
The Challenge
Buying an EV charger is a considered decision. Customers need to understand installation, compatibility, charger options and the wider EV ecosystem before they feel confident to buy. The job wasn't simply to sell chargers. It was to simplify a complex category, support the sales team, and help customers make an informed decision with confidence.
Goals We Set Together
Simplify a complex, high-consideration category
Educate and build trust before asking for the sale
Support the sales team rather than replace it
Generate high-quality leads without leaning on discounts
Build one connected lifecycle across research, purchase and installation
Our Approach
We built a complete email and SMS ecosystem around Andersen EV's considered buying journey.
Lifecycle Infrastructure. Built pre-purchase education, abandoned cart and checkout journeys, post-purchase support, installation updates and transactional touchpoints as one connected journey rather than separate automations. 23 flows in total.
Education-Led Messaging. Designed flows to answer common questions, explain the EV charging journey and showcase Andersen EV's premium quality and customisation options, without burying customers in technical jargon.
Sales Team Support. Added contact prompts across key emails so customers could reach an expert when they needed guidance, making email an extension of the sales process rather than a replacement for it.
Lead Generation Through Education. Used a free EV charging guide as the lead magnet instead of discounts, and captured zero-party data on the sign-up form so pre-purchase flows could be personalised around each customer's situation and stage.
The Results
Andersen EV's first flows launched in January and growth came quickly. Comparing January to March against the previous period (which included Black Friday and Christmas):
+12.1% growth in total online orders
+20.8% growth in attributed conversions
The impact compounded after the build. Between March and June:
+35.7% growth in total online orders
+37.7% growth in attributed conversions
Because many customers completed their purchase over the phone or by email with the sales team, the full value influenced by the lifecycle system likely extended beyond what Klaviyo attribution could capture.
What We Built
23 flows across marketing and transactional touchpoints
Pre-purchase education flows
Abandoned Cart and Checkout journeys
Post-Purchase support
Installation update flows
Transactional touchpoints
Free EV charging guide lead magnet
Sign-up form with zero-party data capture
Sales contact prompts across key flows
"I've had an excellent experience working with Evernue. From the start, their team showed real professionalism and a genuine commitment to results. They took the time to understand our brand, our audience and our goals, and it showed in the quality of the work. What stood out most was their willingness to go the extra mile, whether refining campaign details, offering strategic insight or turning requests around quickly. Most importantly, Evernue has completely transformed our email marketing, both visually and commercially. The designs are far more engaging and on-brand, and we've seen a clear improvement in performance as a result. I wouldn't hesitate to recommend Evernue to any business looking to elevate their email marketing."
Charlie Atkinson
Owner
Case studies
Real Revenue Wins From Real Clients
Who do you work with?
We primarily partner with established 7–8 figure ecommerce brands that want a dedicated Klaviyo team. Whether you're founder-led or have an in-house marketing team, we become an extension of your business, taking ownership of your Klaviyo account.